Reach a wider audience and streamline your work with Chaincontent concept

Collaborative marketing communication partnership between suppliers and retailers to amplify their collective success.

/data/pam/public/Solution/Chaincontent/test_(1).png

Suppliers bring expertise, retailers provide the network

The supplier possesses knowledge and marketing prowess, while the retailer holds a network of end-customers. This unique vertical concept empowers both supplier and retailer with robust marketing capabilities.

Supplier: Distribute content to retailers

Expand your audience beyond your reach by sharing essential marketing content with your partners.

Retailer: Receive content from suppliers

Unlock a consistent stream of high-quality content directly from your trusted suppliers.

Or for internal use

Why not streamline content creation by generating it centrally or collaboratively, then effortlessly sharing it across your organization with a simple click?

Supplier
Retailer
Internal

How does it work for suppliers?

Master content marketing and extend your reach by sharing it with retail partners and a wider target audience.

1. Create content

Create content like newsletters, press releases, landing pages, campaigns, and social media posts tailored for end-customers, ready to be shared through your partner network.

2. Incorporate into publishing calendar

Integrate your content into a user-friendly content calendar, enabling you to schedule a range of items, from email newsletters to social media posts.

3. Distribute to retailers

With a few clicks, effortlessly share desired content with your chosen network of retailers.

4. Expand audience reach

Access the end-customer network of retailers, previously challenging to tap into. Generate marketing momentum and new sales for your retailers, all while reaping the benefits of your efforts.

5. Analyze outcomes

Analyze participation rates and outcomes. Discover which partners embraced your content and propagated it through their channels, gaining insights into end-user audience reactions.

How does it work for retailers?

In today's landscape of numerous online marketing platforms, managing them all can be daunting. Gain assistance and access marketing content from your supplier network.

1. Receive content from suppliers

Stay notified and select content from your suppliers effortlessly. Need more content? No worries—submit content requests directly to your suppliers.

2. Select what to share

Choose content that aligns with your business and share it. Skip content that isn't suitable or relevant for your business.

3. Convert to your brand automatically

The system automatically adapts the content to your corporate identity, ensuring you're the driving force behind the content while maintaining your role as the point of contact.

5. Publish

The system automatically publishes content across your chosen channels. Reap the benefits of effortlessly sourced supplier content and enjoy the ensuing results.

How does it work internally?

Centralize content preparation and distribute it across various business units within your organization. Foster collaboration, enabling seamless sharing of created content between different units.

1. Create content

Create content centrally for your business units or your staff, promoting and enhancing the preparation and internal sharing of materials.

2. Share content internally

Distribute centrally created content to your business units or facilitate exchanges between them.

3. Publish across multiple channels and analyze results

Content created centrally or exchanged can now be shared across all channels of your business units with a few clicks. Analyze participation rates and outcomes.

/data/pam/public/Solution/Chaincontent/heybay_-_chaincontent_-_slider_3_-_for_suppliers.png

For the supplier

Harness the power of your reseller and reach the end-customer via retail partners beyond your own reach.

/data/pam/public/Solution/Chaincontent/heybay_-_chaincontent_-_slider_3_-_for_retailers.png

For the retailer

Obtain content for your channels with the support of suppliers and their marketing power. Receive or request content from your suppliers directly within the system.

For internal use

Exchange or distribute marketing efforts internally. Ideal for companies such as multinationals or retail chains having several marketing accounts for different business units.

Minimal effort, maximal result

Suppliers - Share content with your retailer network at a few touch of a button, reaching a wider audience.

Retailers - Receive content from the supplier network, benefiting from their marketing power and knowledge.

Internal use - Achieve efficiency and synergy through centralized work and collaboration.

Reach a wider audience and streamline your work with Chaincontent concept

Suppliers bring expertise, retailers provide the network

Supplier: Distribute content to retailers

Retailer: Receive content from suppliers

Or for internal use

How does it work for suppliers?

1. Create content

2. Incorporate into publishing calendar

3. Distribute to retailers

4. Expand audience reach

5. Analyze outcomes

How does it work for retailers?

1. Receive content from suppliers

2. Select what to share

3. Convert to your brand automatically

5. Publish

How does it work internally?

1. Create content

2. Share content internally

3. Publish across multiple channels and analyze results

For the supplier

For the retailer

For internal use

Minimal effort, maximal result

Let's get started?